Great news, your AI Consulting persona is…
The Creator
You’ve already built impressive skills in tech, business and work culture – and we’ll help you scale up those skills while ensuring you have the confidence in yourself to dive in to your new consultancy business.
As a creator, you’ve spent much of your career adjacent to tech and business, but this is the first time you’re really diving into running a business of your own that’s focused on the most cutting-edge technology available. You’ll be simultaneously skilling up on AI while going into business for yourself, which means you will need to stay focused on taking small, meaningful steps forward (without getting overwhelmed).
And since you care deeply about the quality of everything you create, you’re also likely to experience a lot of Imposter Syndrome as you get started – that’s the feeling that you’re “not quite good enough” or “in over your head” and the fear that clients or the people around you won’t take your new endeavor seriously. Spoiler alert: you’re waaaay too hard on yourself, and we’ll help you see that you’re actually well on your way to building a successful client-service business (and that you can skill up in days or weeks, rather than months or years).
We’ll help you build your confidence by Building Your Online Reputation (based on the things you’ve already accomplished) and Skilling Up with our AI Crash Course. Then, we’ll introduce you to quick ways to Score Your First Gig and build a list of new prospects so you can Make Your First 3 Sales from your brand-new AI consulting client-service menu.

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Where to Start:
[ Note: When you enroll, you’ll get access to all the lessons we mention below. For now, we’ve removed the links from this section to avoid confusion for folks who haven’t yet enrolled. ]
Your most important goal is destroying Imposter Syndrome. Start with our lesson on on Real-World AI Consulting Businesses (that you can build right now) – and keep in mind you already have equal or better skills than everyone we profile in that video. Then, take a peek at our lesson on Building Your Consulting Reputation, which is also designed to help you hone your credentials and give you permission to say lots of nice things about yourself, which you often hesitate to do ?.
And for a final note on building your reputation and beating Imposter Syndrome, check out our lessons on Building Your 1-Page Calling Card Website and Optimizing Your LinkedIn Profile. You don’t have to take action on these right away, but since you’re likely to doubt yourself early on in your journey, seeing what’s coming will be especially valuable for you.
From there, you can take a detour from Imposter Syndrome and level up your AI skills a bit more. Dive into our lessons on Mastering the AI Economy and Tools and our AI Crash Course to help you skill up on AI. A great goal would be to Build Your First AI Workflow, even following This Step-By-Step Tutorial if you’d like!
Then work through the lessons in the “Launch in 7 Days” project until you get to Score Your First Gig.
If you struggle with your Exclusivity Statement, that’s OK. Start with something very general (just use location rather than industry and qualifier, for example) and try to make the early, low-cost sales to prove you can do it, as described in Score Your First Gig. We even have detailed example videos, slides and a proposal template for what your “First Gig” – usually an AI 101 training – will look like.
Once you’ve done that, you’re off to the races. We recommend creating a first draft of your AI Consulting Service Menu, with the understanding that it will evolve as you gain more experience.
Now, it’s time to start reaching out to people outside your “warm” network. Follow the Meet 100 Solid Leads project to learn how to create your online presence, build a prospect list and reach out to them with gentle, powerful, human “cold outreach” that gets their attention and gets them excited to hop on Zoom with you to talk about how you can help them enhance their businesses with AI.
What to Focus On:
- First, beat Imposter Syndrome. Our goal will be to help you dive in and get started – and avoid waiting for everything to be perfect before you put yourself in front of potential clients.
- You can likely score some early gigs from your personal network, so taking action there will have a big payoff for you in terms of both cash and confidence.
Common Challenges:
- You may find yourself wondering if you’re “good enough” yet – remember that almost all of humanity is behind the curve in AI compared to you! We’ll help you defeat Imposter Syndrome and gain the confidence to get the ball rolling.
How to Win Big:
- Start fast and recognize that everyone is learning as they go – and that you have a huge advantage by being an early-adopter and AI enthusiast. The business and tech skills are all learnable – but it requires you to take action and talk to real people and real clients soon as opposed to waiting until you have “skilled up” on everything.
Complementary Personas
- Coming Soon ✨ — Learn which personas are a great complement to yours
Recommended Tech Stack
- Coming Soon ✨ — Learn which tools are the ideal fit for your persona
Not a Creator?
You might also be a Producer (less advanced tech skills), an Engineer (more advanced tech skills), a Bootstrapper (less advanced business skills) or a Strategist (more advanced business skills). Or, you can retake the quiz.